My RAC
A car insurance
for good
safer trips
Client
Tangity for RAC
Context
5 month internship
Role
App UX and UI (All presented screens)
Time
2019
The RAC (Royal Automobile Club) is a breakdown cover and insurance provider in the UK. They needed to differentiate their services from competition and get advice on their digital transformation.
RAC's app is an all-in-one toolkit to drive safe and peace-minded.
As part of this bid, I tried to design the best member experience on their mobile app. My main focus was on providing a high level of personalization, simpler contextual offers and more innovative services.
The app provides a simple and clear view of the benefits in each plan and allows to quickly subscribe to complementary options, or to a personalized selection of other cover plans.
Getting assistance is good...
Instead of calling the RAC's phone line, members can request rescue on their app, or even get quicker help from a new peer-to-peer assistance network of members.
...but not breaking down is better.
Users get reminders about their administrative requirements and are even assisted with their technical checks.
